Bio & Headshot

Jen is an AI and growth strategy consultant and author of Lead With Fire: The Principles That Build Unstoppable Entrepreneurs. A serial entrepreneur, she led a digital health startup through a seed round and built and scaled Athena Digital, a performance marketing agency, before focusing on helping organizations adopt AI responsibly.

Through her consultancy, jenseregos.ai, Jen helps established businesses and organizations adopt AI deliberately and ethically. She sets the strategy, where AI fits, what to adopt, and what to skip, then her vetted engineering team builds the custom systems and automations that make it real. The focus is revenue-driven adoption: streamlined operations, faster execution, and expanded capacity without added headcount.

With a background in startup leadership, capital strategy, and performance marketing, Jen brings a disciplined, systems-oriented approach to AI integration. She works with leaders to move beyond experimentation and build durable competitive advantage, pairing clear strategy with the engineering to execute it.